We are excited to announce the launch of the new-look My Lucky Charms website! The website has much-improved navigation and page layout together with the use of a custom e-Commerce system which we have developed from scratch allowing the client to specify their requirements without the need for any unnecessary admin features.

The site has a bracelet builder tool that allows visitors to design their bracelet online and either buy the bracelet or send the design to a friend. Visitors can click “Add to bracelet” to add charm beads to a bracelet. The bracelet builder also lets visitors save bracelets allowing for purchases or changes to be made at a later date.

The bracelet builder is an excellent example of how a website can harness the power of social networks to create awareness and let visitors do the promoting of your products.

We’d love to hear your feedback on this website. If you run a jewellery website and would like to see something similar to the bracelet builder put into your website please get in touch today.

To see the new My Lucky Charms website please visit: http://www.myluckycharms.co.uk

I thought I would write a quick piece on why HTML 5 is getting people in the web world all excited. It has spent a long time on the drawing board but we are beginning to see some great examples of HTML 5 based websites. The standard has yet to be finalised but this hasn’t stopped some creative people making lovely new interfaces.

So what’s the fuss I hear you ask? People are making really great websites already using plug-ins and other great tools such as Adobe’s Flash and Google Gears. The main difference we will see is that HTML 5 has some new API elements that will allow a lot of this to be done without the need for 3rd party tools like Flash and Gears.

The new HTML 5 specification will allow for videos to be played back in a users browser, drag and drop should be achievable without the need for JavaScript. There are some new form elements that will handle time/dates, email addresses and colour picking.

We will also see HTML 5 drop some arcane elements that were thought to be a good idea back in the 1990′s however time has since told us that they aren’t mainly the “” tag!

I believe that HTML 5 is just an update that is moving with the times and including components that modern websites need as our connection speeds increase. We will be thoroughly looking forward to seeing websites that make use of the technology.

Matthew Elliston