e-titans working with the NHS

e-titans have been working alongside the NHS with the design and development of two new HTML email templates.  The NHS provided the content for the two emails, giving us the simple brief of designing and creating a professional-looking finished product incorporating the colour scheme and branding of the NHS.

With no design in place for the emails, we put our creative thinking-caps on and got to work on designing a HTML email template which brought the content provided ‘to life’.

The two emails were of a similar look-and-feel to keep the design consistent and professional throughout.  The finished product had a clear layout with distinctive chunks of content and contrasting colours to allow easy reading.  One of our main focusses was on the accessible of the content, making sure the emails were readable by all including users who are visually impaired.  To achieve this we developed the emails using very clean, industry-compliant code as well as an accompanying text-only version.

The feedback we received for the two HTML email templates was excellent.  We look forward to working with the NHS in the future.

If you are thinking about email marketing, feel free to contact us to discuss how e-titans could help you.